Privacy Policy

Effective Date: 16 July 2025

1. Introduction

Dezino Media (“we”, “our”, “us”) is committed to protecting your privacy. This policy outlines the types of personal data we collect, how we use it, share it, and your rights under UK GDPR.

2. Data We Collect

Personal & Contact Info: Name, email, phone number, company/role—collected via forms, emails, chats.
Technical Data: IP address, device/browser info, timestamps, and session logs.
Usage Data: Page views, clicks, interaction events, campaign tracking metrics.
Communications & Support Data: Emails, chat transcripts, call recordings, support tickets.
AI & Analytics Data: Inputs and outputs from AI tools, automations, chatbots, campaign dashboards.
Payment & Billing Data: Billing address, transaction IDs, invoices (for clients).

3. Legal Basis for Processing

Contractual necessity – delivering services & billing.
Consent – email marketing or non-essential communications.
Legal obligation – compliance with UK tax, anti-fraud, record-keeping laws.
Legitimate interest – for website analytics, UX improvements, fraud detection, performance optimisation.

4. How We Use Your Data

📊 To provide and improve our advertising, AI-driven systems, and analytics services.
📧 To communicate onboarding info, updates, support, and legally required notices.
📣 To send marketing/promotional information, if you’ve opted in (with unsubscribe options).
🛡️ For security measures, fraud detection, and maintaining legal compliance.
📈 To analyse campaign performance and measure ROI for clients.

5. Data Sharing & Disclosure

Service Providers: CRM tools, email platforms, analytics providers, payment processors—all under GDPR-compliant contracts.
Advertising Partners: Meta, Google Ads, LinkedIn Ads, etc., for delivering and optimising campaigns.
AI & Automation Tools: Retell AI, LottieFiles, ChatDash, GoHighLevel—used to enhance client services.
Legal Authorities: UK law enforcement or courts, when legally required.
Business Transfers: In case of merger, sale, or acquisition—only after due diligence and prior notice.

We do not sell or rent your personal data.

6. International Transfers

Data may be transferred to countries outside the UK, including the US, as part of our service operations. In such cases, we enforce Standard Contractual Clauses or similar safeguards to comply with GDPR ().

7. Cookies & Tracking

We use cookies, pixels, and similar tech from third parties (e.g., Google Analytics, Meta Pixel) to understand site usage, personalise experiences, and track campaign performance. You can manage these via your browser and ad preferences.

8. Data Retention

Your data is kept only for as long as necessary to fulfil the reason it was collected and to comply with legal obligations (e.g., 6 years for accounting). You may request deletion sooner.

9. Security Measures

We implement technical and organisational measures (e.g., encrypted storage, restricted access, regular audits) to guard against unauthorized access, disclosure, or alteration.

10. Your Legal Rights

Access: Request copies of your personal data.
Rectify: Correct inaccurate information.
Erase: Request deletion (subject to legal retention rules).
Restrict processing: Temporarily suspend usage of your data.
Object: To data processing based on legitimate interests or direct marketing.
Portability: Obtain and reuse your data across services.
Withdraw consent: At any time for processing based on consent.

To exercise these rights, contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

11. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from minors.

12. Changes to This Policy

We may update this policy occasionally. Significant changes will be communicated and reflected in the revised effective date. Continued use means acceptance of those changes ().

13. Contact Us

For queries or requests, contact us at:

Email: [email protected]
Address: Dezino Media Ltd, [Your UK Business Address]